Txtman
How to Reach People Who Don’t Check Email: Group Messaging Strategies with SMS, RCS, and WhatsApp
Email isn’t dead, but it’s not reaching everyone anymore. Nearly 50% of consumers admit they overlook non-urgent emails, and many people only check their inbox for work or receipts. If your engagement rates are dropping or your audience prefers instant communication, it’s time to expand beyond email.
The solution? Mobile messaging platforms like SMS, RCS, and WhatsApp that deliver 98% open rates and reach people where they actually pay attention—on their phones.
Effective SMS List Management Best Practices: Building and Maintaining Healthy Subscriber Lists
Managing group messaging campaigns via SMS is a powerful way for organizations, marketers, and community leaders to communicate directly with their audiences. However, the success of SMS marketing—and group messaging more broadly—relies heavily on the quality and management of your subscriber list. A healthy SMS list delivers better engagement, higher conversion rates, and ensures long-term success. In this post, we’ll explore the best practices for SMS list management, focusing on building, maintaining, and optimizing your subscribers list for sustained growth and compliance.