SMS Delivery Rates
Comparing SMS and Email Delivery Rates: What Marketers and Organizations Need to Know
In the digital communication landscape, organizations constantly seek the most effective channels to reach their audiences. SMS messaging and email are two dominant options for marketers, non-profits, and organizations managing group communications. While both channels have their own benefits, understanding the differences in delivery rates between SMS and email can have a profound impact on campaign performance and engagement.
Understanding Delivery Rates: SMS vs Email
Delivery rate refers to the percentage of messages that are successfully delivered to recipients’ devices or inboxes. High delivery rates mean your content reaches its audience reliably, which is especially crucial for time-sensitive updates, event notifications, and critical information.