Segmentation
Preventing SMS Spam Complaints and Keeping Your Sender Reputation Clean
SMS and mobile messaging remain some of the most effective channels for reaching customers, members, and stakeholders. Their immediacy and directness make them ideal for time-sensitive updates and valuable content distribution. However, as with any direct messaging technology, there are risks associated with misuse, especially regarding unsolicited messages, spam complaints, and sender reputation decay.
Marketers, organizations, and community managers using SMS, RCS, or popular apps like WhatsApp through group messaging solutions such as txtman.app need to carefully manage their communication practices to not only stay compliant but also foster trust, engagement, and long-term success.