Mobile Engagement
How to Reach People Who Don’t Check Email: Group Messaging Strategies with SMS, RCS, and WhatsApp
Email isn’t dead, but it’s not reaching everyone anymore. Nearly 50% of consumers admit they overlook non-urgent emails, and many people only check their inbox for work or receipts. If your engagement rates are dropping or your audience prefers instant communication, it’s time to expand beyond email.
The solution? Mobile messaging platforms like SMS, RCS, and WhatsApp that deliver 98% open rates and reach people where they actually pay attention—on their phones.
SMS Open Rates: Why Text Messages Outperform Email
The battle for audience attention in digital communication has never been fiercer. As marketers navigate the crowded channels of email, social media, and mobile messaging, the quest to maximize open rates and engagement is paramount. Among the many options available, SMS (Short Message Service) consistently leads the field, boasting open rates far surpassing those of traditional email campaigns. But why do text messages outperform email, and how can marketers harness this power for group messaging using platforms like txtman.app? Let’s explore the data and strategies behind SMS open rates and its impact on marketing success.