In today’s crowded digital landscape, most marketers and organizations have poured time and effort into building robust email lists. But if your email campaigns are falling flat, low engagement rates and disappointing conversions may be the symptoms of deeper issues. The reality is: your audience’s attention has shifted, and your communications strategy needs to evolve with it. That’s where SMS group messaging—with tools like txtman.app—comes in.
If you’ve been watching your open rates slip and click-throughs stall, you’re not alone. Let’s break down the key reasons why email lists underperform—and why your communications need a refresh: