Marketing Automation
Why Your Emails Go Unread—and How SMS Group Messaging Solves Engagement Challenges
In today’s fast-paced world, reaching your audience and getting your message noticed has become increasingly difficult. Marketers, organizations, and special interest groups frequently encounter the frustrating reality that email open rates continue to decline, with crucial updates, calls to action, or announcements buried under mountains of unread messages. If you’ve ever asked yourself, “Why does no one read my emails?”—you’re not alone. The solution lies in shifting your communication strategy to leverage mobile messaging channels, particularly SMS.
How to Set Up SMS Keywords with txtman.app: A Step-by-Step Guide
Setting up SMS keywords is a foundational technique for marketers, organizations, and special interest groups aiming to streamline and automate their group messaging strategy. When used correctly, SMS keywords can help you capture leads, provide subscribers with instant information, segment your audiences, and enable self-service for members—all while working seamlessly with platforms like txtman.app, which is designed for group messaging via SMS, RCS, WhatsApp, and other mobile messaging technologies.
This guide will walk you through everything you need to know to get started—whether you are new to SMS keyword campaigns or want to optimize your setup for better results.
5 Limitations of WhatsApp Groups and How SMS Broadcasting Solves Them
WhatsApp has become the messaging platform of choice for group organizing, brands, and organizations aiming to reach their audiences on mobile. For marketers and community leaders, WhatsApp Groups offer great convenience: quick setup, instant notifications, and easy member management. However, as your messaging needs grow or become more complex, you may find WhatsApp’s group features increasingly restrictive. That’s why SMS broadcasting continues to be the backbone for reliable, scalable messaging—especially for organizations, meetups, and professional SIGs needing effective communication.
Double Opt-In for SMS: Why It Matters and How to Implement It
As mobile communication continues to be a top channel for engaging audiences, organizations face mounting regulatory scrutiny and heightened consumer expectations around privacy. When managing group messaging via SMS, RCS, and platforms like WhatsApp, ensuring compliance and earning user trust is no longer optional—it’s essential. One of the most effective techniques to guarantee permission-based communication is double opt-in.
This post explores what double opt-in for SMS entails, why it is important for marketers, community managers, and organizations, and provides actionable steps for implementing it using group messaging tools like txtman.app.