SMS marketing is a powerful tool for small organizations seeking to reach audiences directly, foster community engagement, and drive actionable responses in a cost-effective manner. As digital channels grow increasingly crowded, SMS offers a uniquely personal and immediate way to connect with subscribers, members, or customers. This comprehensive guide explores everything small organizations need to know about SMS marketing in 2025 – from compliance and practical implementation to strategies, optimization, and leveraging modern features such as RCS and integration with other messaging platforms.
When it comes to group messaging campaigns, engagement is everything. Whether you’re coordinating volunteers, communicating with association members, or running marketing promotions, getting real, actionable responses from your audience is the difference between success and silence. With SMS remaining one of the highest-performing channels for engagement, the pressure to craft message templates that drive responses is higher than ever. In this post, we’ll share actionable SMS message templates—designed for use with txtman.app—that consistently deliver results, along with practical tips for customization and compliance to optimize your group messaging strategy.
In the digital age, group messaging is a critical tool for marketers, organizations, and community managers seeking to cultivate engagement, coordinate events, and facilitate information sharing. With the proliferation of messaging platforms, choosing the best solution for group communication can be complex. Two popular choices are Telegram and SMS, each offering unique advantages and challenges for managing group messaging. In this post, we’ll compare Telegram and SMS for group messaging, analyze their pros and cons, and help you decide which is the right fit for your organization’s communication strategy.