Email Alternatives
How to Reach People Who Don’t Check Email: Group Messaging Strategies with SMS, RCS, and WhatsApp
Email isn’t dead, but it’s not reaching everyone anymore. Nearly 50% of consumers admit they overlook non-urgent emails, and many people only check their inbox for work or receipts. If your engagement rates are dropping or your audience prefers instant communication, it’s time to expand beyond email.
The solution? Mobile messaging platforms like SMS, RCS, and WhatsApp that deliver 98% open rates and reach people where they actually pay attention—on their phones.