Data Privacy
SMS Compliance for Group Messaging: Regulations, Trends, and Best Practices in 2025
In today’s digital landscape, group messaging via SMS and RCS has become an essential communication tool for marketers, organizations, special interest groups (SIGs), meetups, and more. The convenience and immediacy of mobile messaging are undeniable, enabling direct engagement and value-driven interactions. However, with increased usage comes heightened scrutiny over privacy, consent, and data protection—critical facets regulated globally via frameworks such as the TCPA (Telephone Consumer Protection Act), GDPR (General Data Protection Regulation), and other emergent rules. As we move into 2025, understanding and navigating SMS compliance is not merely prudent—it’s mandatory for maintaining trust and minimizing legal risk.