Communication Strategy
How to Reach People Who Don’t Check Email: Group Messaging Strategies with SMS, RCS, and WhatsApp
Email isn’t dead, but it’s not reaching everyone anymore. Nearly 50% of consumers admit they overlook non-urgent emails, and many people only check their inbox for work or receipts. If your engagement rates are dropping or your audience prefers instant communication, it’s time to expand beyond email.
The solution? Mobile messaging platforms like SMS, RCS, and WhatsApp that deliver 98% open rates and reach people where they actually pay attention—on their phones.
Telegram vs SMS: Which Group Messaging Platform Is Best for Your Organization?
In the digital age, group messaging is a critical tool for marketers, organizations, and community managers seeking to cultivate engagement, coordinate events, and facilitate information sharing. With the proliferation of messaging platforms, choosing the best solution for group communication can be complex. Two popular choices are Telegram and SMS, each offering unique advantages and challenges for managing group messaging. In this post, we’ll compare Telegram and SMS for group messaging, analyze their pros and cons, and help you decide which is the right fit for your organization’s communication strategy.