Mobile Communication
How to Reach People Who Don’t Check Email: Group Messaging Strategies with SMS, RCS, and WhatsApp
Email isn’t dead, but it’s not reaching everyone anymore. Nearly 50% of consumers admit they overlook non-urgent emails, and many people only check their inbox for work or receipts. If your engagement rates are dropping or your audience prefers instant communication, it’s time to expand beyond email.
The solution? Mobile messaging platforms like SMS, RCS, and WhatsApp that deliver 98% open rates and reach people where they actually pay attention—on their phones.
Why Your Emails Go Unread—and How SMS Group Messaging Solves Engagement Challenges
In today’s fast-paced world, reaching your audience and getting your message noticed has become increasingly difficult. Marketers, organizations, and special interest groups frequently encounter the frustrating reality that email open rates continue to decline, with crucial updates, calls to action, or announcements buried under mountains of unread messages. If you’ve ever asked yourself, “Why does no one read my emails?”—you’re not alone. The solution lies in shifting your communication strategy to leverage mobile messaging channels, particularly SMS.
How Community Organizations Can Replace Email Lists with SMS Group Messaging
Community organizations have long relied on email lists as a primary channel for distributing information and coordinating activities among members. But with growing concerns over email deliverability, engagement rates, and the sheer overload of inbox notifications, many groups are seeking faster, more direct communication methods. SMS (Short Message Service) messaging offers a promising alternative, delivering instant, high-engagement communication straight to mobile devices. In this article, we explore why and how community groups, nonprofits, clubs, and special interest groups (SIGs) can effectively replace traditional email lists with SMS for group messaging, leveraging solutions like txtman.app.