Digital Engagement
Why Your Emails Go Unread—and How SMS Group Messaging Solves Engagement Challenges
In today’s fast-paced world, reaching your audience and getting your message noticed has become increasingly difficult. Marketers, organizations, and special interest groups frequently encounter the frustrating reality that email open rates continue to decline, with crucial updates, calls to action, or announcements buried under mountains of unread messages. If you’ve ever asked yourself, “Why does no one read my emails?”—you’re not alone. The solution lies in shifting your communication strategy to leverage mobile messaging channels, particularly SMS.